Saturday, August 13, 2011

Walmart and McDonalds

Why is it that certain shops and stores do better than others? Why is it that we go to certain places over and over again? Is it customer loyalty? Or is it something that pulls us back?
Take Walmart for example, for those of you who don't know what Walmart is, it is a super market which sells literally everything, from clothes to gadgets to grocery to slightly questionable products. And each outlet of Walmart is said to attract 30,000 people everyday. Seeing that there are over 300 Walmart stores worldwide, it adds up to 9,000,000 (9 million or 90 lacks) people everyday. Which works out to about 2.7billion people in a month. That's twice of India's population in a month. That is HUGE compared to the competitors.

Every Walmart store has a McDonalds right at the entrance (See picture above), because the smell of food attracts people in, and right after McDonalds there's vegetables and fruits which also have a peculiar smell which draws people in. People buy their food, drinks, gadgets and other items, the last thing they see while going out is again McDonalds, and they subconsciously end up feeling hungry and stopping for a quick bite. Fact: The McDonalds stores in Walmarts have more annual sales than any other McDonalds all over the world.
Another thing designed to manipulate in these stores is while paying the bill, right next to the billing counter you see chocolates and chewing gum and most of us end up buying them for the main reason that they are right there staring at us waiting to be bought.
For those of you who don't believe in ideas like this, did you ever wonder why most of you when you go to watch a movie and plan NOT to buy pop corn or Pepsi but still end up buying it because you feel like eating it after watching all the people around you eat it. Think about that while I plan my next post. Cheers.