Every large company in the world which is mildly related to tech wants to have a social networking site. People spend more time on Facebook and Twitter and Google Plus and Youtube and other such sites than they do in their own homes. For those fickle minded wondering, people access these sites on their phones when they're not at home. Zuckerberg has his baby Facebook, Google has Google Plus and Youtube and had a disaster called Orkut and Google Buzz. Google's direct competition over the past few years has been God's own company, Apple.
Now for any of you has used Twitter on a Nokia phone, an Android device or the unlucky ones that used it on a BlackBerry will have noticed that the moment you see a link on the twitter app and you click it, it redirects you to the browser.
However if you've been lucky and delightful enough to use an iPhone you might have noticed that every time you click on a link within the twitter app, everything opens within the app. Be it a link, a website, an image, everything will open within the app. Everything.. just works. Also if you've seen the iOS5 keynote or the introduction video for iOS5 put out by Apple, you'll know that twitter has been integrated right into the Operating software. You can tweet from anywhere, your pictures, your blog, Youtube or any random Safari link, everything is within the OS. And it's Twitter only, no Facebook integration, no Google Plus integration, ONLY Twitter.