Tuesday, March 6, 2012

The Psychology of Apple, Twitter and Google. Time For A Buy Out?

So it's taken me 69 posts, and for those perverted minds, there is no specific reason for me writing that particular number. It's taken me 69 posts to come up with an idea that mixes my love for Magic, Psychology and Technology. Keeping aside the fact that the last two things there rhyme I want to tell all you wonderful people a delightful little observation I've made, so I'll stop talking like a British drug addict who loves nature and get on with this post.
Every large company in the world which is mildly related to tech wants to have a social networking site. People spend more time on Facebook and Twitter and Google Plus and Youtube and other such sites than they do in their own homes. For those fickle minded wondering, people access these sites on their phones when they're not at home. Zuckerberg has his baby Facebook, Google has Google Plus and Youtube and had a disaster called Orkut and Google Buzz. Google's direct competition over the past few years has been God's own company, Apple.
Apple and Google, both of them try to out do the other in every thing one of them does. Apple comes out with a phone, so does Google. Apple makes laptops, Google comes out with a Chromebook. Apple takes out tablets, Google buys out Motorola Mobile to come out with more tablets. They are like a teenage couple who were in love, went through a break up and have been fighting with each other ever since. 
Now for any of you has used Twitter on a Nokia phone, an Android device or the unlucky ones that used it on a BlackBerry will have noticed that the moment you see a link on the twitter app and you click it, it redirects you to the browser. 
However if you've been lucky and delightful enough to use an iPhone you might have noticed that every time you click on a link within the twitter app, everything opens within the app. Be it a link, a website, an image, everything will open within the app. Everything.. just works. Also if you've seen the iOS5 keynote or the introduction video for iOS5 put out by Apple, you'll know that twitter has been integrated right into the Operating software. You can tweet from anywhere, your pictures, your blog, Youtube or any random Safari link, everything is within the OS. And it's Twitter only, no Facebook integration, no Google Plus integration, ONLY Twitter.
What might that suggest? With the third generation of the iPad due tomorrow is Apple also going to go all out and shock the world by buying Twitter? The psychology and the ideas behind it certainly point into that direction. Will we see Apple step into the social networking space? Well, I certainly think so. And if they do, watch out Facebook, watch out Google, Apple is going to be one more step closer to world domination.